BrandOutlook - Brand Strategy Market Research

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Strategy Approach

Here's how we do it.

We have a proven, tried-and-true process for developing a brand strategy. It's a method we've honed through years of experience, and successfully implemented with a large variety of clients in a broad range of industries.

We begin by understanding your situation through Discovery and Assessment. This is where we learn about your brand, how it's perceived, and the competitive realities it faces in the marketplace.

We then begin Brand Strategy Development, where we define the unique characteristics that differentiate your brand and distinguish it from your competition. We define, or refine, a position for your brand based on its most compelling characteristics, and create a strategy for leveraging that position.

In the Validation and Implementation stage, we ensure we are developing a strategy that has real power by conducting appropriate market research among your customers. Once validated, we help you launch the brand internally, enroll your personnel, and put a system in place to ensure a consistent and effective delivery of the brand, from managers to employees.

During Brand Stewardship, we help you monitor and sustain your brand position, looking for opportunities to reinforce the strategy and keep it on track. We identify an approach to maintain consistent visual and verbal brand standards, and we work with you to develop a set of goals to measure brand performance and track employee engagement over time.