Management Team
Meet BrandOutlook.
Harold Weiss
Harold started to leverage his passion for branding at one of the world's best-known brand builders, Procter & Gamble, in 1984. While taking on positions of increasing responsibility at the consumer packaged goods giant, he managed the marketing efforts for some of the company's most famous brands, including Pringles, Tide and Dawn.
Harold continued in the consumer products sector at another storied brand maker, the Dial Corporation, where he led its marketing efforts in its North Asia-Pacific region. While there, Harold oversaw dramatic growth in both sales and distribution in key markets.
Fresh from his success with Dial, Harold launched his own consulting business, eventually forming BrandOutlook in 2001. As a market researcher and brand strategist of exceptional insight, Harold has worked with an impressive list of national and international clients, including Pfizer, Starwood Hotels & Resorts, Coca-Cola and Texas Instruments.
Harold is a frequent speaker at universities and national marketing conferences. He received his undergraduate marketing degree from Miami University in Ohio, and an MBA in Marketing and Finance from the University of Chicago.
Robert Danoff
Robert has amassed a rare combination of marketing, research and management experience in a career that has spanned 25 years - and counting. He has successfully positioned products and services in an impressive array of market sectors, including hospitality, pharmaceuticals, financial services, technology and the travel industry.
Prior to joining BrandOutlook in 2001, Robert was Senior Vice President of Marketing for NeoPlanet, Inc., where he managed research and developed marketing strategies for its business-to-consumer and business-to-business customer interaction software lines. While building NeoPlanet product brands, Robert implemented partnership marketing programs with Universal Studios, Compaq Computer, New Line Cinema, Lycos and RealNetworks.
Before his work with NeoPlanet, Robert was Vice President of Marketing for Wells Fargo Bank, Southwest Region, where he spearheaded brand and customer migration strategies toward new banking media. Before that, he served as Director of Consumer Marketing and Product Development for American Express' Interactive Travel Group.
Robert received a B. A. in Political Science and Psychology as well as an MBA from the University of New Mexico.
Jason Pocock
Jason brings a diverse background in consulting, research and analytical experience to BrandOutlook, influenced by an international perspective derived in part from a youth spent in Saudi Arabia. Returning to the states to attend college, Jason successfully completed in-depth marketing consulting projects for Hewlett-Packard, Arizona State University and Cox Communications while in graduate school, focusing on research-based initiatives.
In his early career, Jason served as Director of Marketing at the Commission for Economic Development for the City of Orem, Utah. In this role, Jason worked primarily as a small business consultant to high-growth companies such as BrainStorm Inc., Builder Fusion, Frontline Phonics and QuicKutz. His marketing efforts resulted in record revenue generation for the city.
For BrandOutlook, Jason has applied his brand strategy and analysis expertise to client projects for MGM MIRAGE, Cold Stone Creamery, Pfizer, Go Daddy, and numerous others.
Jason earned a B.A. in Marketing Communications from Brigham Young University and an MBA in Services Marketing and Management from the W. P. Carey School of Business at Arizona State University. He is fluent in French.
