BrandOutlook - Brand Strategy Market Research

The term "brand name" originated with whiskey. Producers branded their names on the barrels they shipped out.


Our Philosophy

Our brand outlook

Our name tells you where we're coming from: We think, speak and act from a brand perspective. Every insight, analysis and strategic recommendation we make is in the service of developing, sustaining and revitalizing your brand. We help you do it by leveraging innovative research tools, forward-thinking techniques, sophisticated strategic analysis, and decades of cumulative experience. Perhaps more than most, we understand the role emotions play, both consciously and unconsciously, in building brand equity, and we are experts at eliciting them in our research to further inform our recommendations. We believe in the power of your brand and in our ability to help you build it.